Bringing joy back to the
HEART OF THE HOME
We believe mealtimes are more than food. They’re about warmth, connection, and moments that truly matter.
KITH makes everyday cooking simpler, so you can spend less time stressing in the kitchen and more time sharing life with the people you love.
From messy
chaos
In space-conscious homes like those in Singapore, a cluttered kitchen is a common frustration. With limited countertops and scattered appliances, homeowners often face a trade-off between functionality and footprint.
To multifunctional
convenience
At KITH, we’re changing that.
Designed with everyday challenges in mind, our multifunctional appliances deliver performance, style, and versatility all in one.
From hotplate cookers that double as induction units to smokeless grills that also air fry, every KITH product helps reduce clutter while maximising your kitchen space.
Inspired by joyful living
KITH was born out of a passion to enhance the everyday lifestyle of modern households. Backed by CASA Group's decades of appliance innovation and reliability, KITH blends design, functionality, and warmth into every product.
Our name and logo are inspired by the Chinese character “兴” (xìng), which represents joy and prosperity in the home.
Our vision
To bring warmth, joy, and connection into every home - one shared meal at a time.
Our mission
We create multifunctional appliances that make home cooking simple, meaningful, and made for togetherness.
Our heritage in action
A TIMELINE OF EXPERTISE
KITH Is Founded
CASA launched KITH in November as a house brand with a vision to offer reliable, affordable home appliances. It began as a digital-first initiative, catering to the needs of modern homeowners.
KITH Takes Off
KITH gained traction with its signature smokeless grills and multifunctional cookers, winning the hearts of food lovers and home chefs.
Retail Demand Drives Offline Expansion
Rising demand from customers and retailers leads KITH into physical stores through strategic retail partnerships across Singapore.
The Go-To Brand for Smokeless Grills
KITH became widely recognized as the leading brand for electric smokeless grills in Singapore. Its signature designs and consistent performance made it a household name among BBQ enthusiasts.
Expanding the Product Range
KITH expanded its lineup to include induction cookers, beverage tumblers, coffee machines, and hand blenders - catering to a broader spectrum of modern kitchen needs.
Rebranding & Customer Experience Revamp
KITH underwent a brand refresh to elevate its market presence, introducing a new visual identity and updated packaging. Enhanced customer service and touchpoints reflected the brand’s maturing identity.
Expansion Across Southeast Asia
KITH continues to expand across Southeast Asia and beyond, establishing itself as a trusted name in stylish, user-friendly, and multifunctional home appliances.
Core values
At 
, our values guide
every decision we make
Connection
We believe that food brings people together. Our products are designed to create moments of warmth, joy, and togetherness because mealtimes are more than just meals.
Function with Style
We marry performance with aesthetics. Every KITH product is thoughtfully designed to be both highly functional and beautifully crafted, blending effortlessly into any modern kitchen.
Space-Smart Living
Rooted in the realities of compact urban homes, we design solutions that help you do more with less without compromising on quality or versatility.
Simplicity
We believe good design should make life easier. Our appliances are intuitive, fuss-free, and made for real, everyday use. No complexity, just comfort.
Innovation with Purpose
We don’t innovate for the sake of it. Every feature, every design choice is intentional, aimed at making your cooking experience better, faster, and more enjoyable.
Homegrown Heart
Proudly born in Singapore, KITH understands and reflects the needs of Southeast Asian households. We’re rooted in local culture, yet designed for the modern global lifestyle.
Meet the
team
